The Challange
"How can we help paddlers spend more time on the water, doing what they love - socializing, exercising, and fishing? Staying hydrated is crucial, especially during hot and strenuous activities, to help people stay on their board for longer. However, currently, bringing a beverage on board is a challenge as it requires relying on a bungee cord tiedown system to keep the water bottle or beverage contained, which can be difficult to access while maintaining balance."
Role: Industrial Designer
Duration: 2 Months
Date: 2021
The Challange
"How can we help paddlers spend more time on the water, doing what they love - socializing, exercising, and fishing? Staying hydrated is crucial, especially during hot and strenuous activities, to help people stay on their board for longer. However, currently, bringing a beverage on board is a challenge as it requires relying on a bungee cord tiedown system to keep the water bottle or beverage contained, which can be difficult to access while maintaining balance."
Role: Industrial Designer
Duration: 2 Months
Date: 2021
Demographics
Stand-up paddleboarding has attracted more women than men in recent years. Female participation has increased by seven percent in the last six years. This trend may be due to the accessibility and versatility of the sport, as well as its low-impact nature.
Hydration
Scroll to see work
Noah - Age 32
A passionate angler in his early 30s transforms his paddleboard into a fishing oasis. Seeking solitude and the thrill of the catch, Jake embraces the peacefulness of fishing on the water, turning his paddleboard into the ultimate fishing platform.
"Every cast is an opportunity for tranquility and adventure."
Goals
-
Compact Storage Solutions.
-
Something he doesn't have to worry about tipping over.
Frustrations
-
Nocking over a beverage while fighting a fish.
-
Frustrated with traditional water bottles that hinder his fishing experience
Maya - Age 36
Maya, a mindful adventurer in her 30s, turns her paddleboard into a yoga sanctuary. Embracing the gentle water flow, Maya practices yoga on her paddleboard, creating a unique blend of tranquility and physical activity.
"My paddleboard becomes a floating yoga mat"
Goals
-
Access to a beverage without compromising stability.
-
Maya is committed to minimizing her environmental impact.
Frustrations
-
Traditional water containers that pose stability challenges during yoga sessions
-
Paddleboard Yoga Distracted by Spills
Paddleboarding Demographics
Taylor - Age 25
Taylor, a vibrant 25-year-old, With a group of like-minded friends, Taylor embraces paddleboarding not just for the thrill of the water but as a social activity that strengthens bonds and creates unforgettable moments
"Riding the waves with friends creates the best memories."
Goals
Stylish and Functional Gear.
Eco-friendly Water Exploration.
Frustrations
Water bottles that are difficult to manage.
Reaching for a beverage can make Taylor unstable.
Persona's
Taylor - Age 25
"Riding the waves with friends creates the best memories."
Goals
-
Stylish and Functional Gear.
-
Eco-friendly Water Exploration.
Frustrations
-
Water bottles that are difficult to manage.
-
Reaching for a beverage can make Taylor unstable.
Taylor, a vibrant 25-year-old, With a group of like-minded friends, Taylor embraces paddleboarding not just for the thrill of the water but as a social activity that strengthens bonds and creates unforgettable moments
Noah - Age 32
"Riding the waves with friends creates the best memories."
Goals
-
Compact Storage Solutions.
-
Something he doesn't have to worry about tipping over
Frustrations
-
Nocking over a beverage while fighting a fish.
-
Frustrated with traditional water bottles that hinder his fishing experience
A passionate angler in his early 30s transforms his paddleboard into a fishing oasis. Seeking solitude and the thrill of the catch, Jake embraces the peacefulness of fishing on the water, turning his paddleboard into the ultimate fishing platform.
Maya - Age 36
"My paddleboard becomes a floating yoga mat"
Goals
-
Access to a beverage without compromising stability.
-
Maya is committed to minimizing her environmental impact.
Frustrations
-
Traditional water containers that pose stability challenges during yoga sessions
-
Paddleboard Yoga Distracted by Spills
Maya, a mindful adventurer in her 30s, turns her paddleboard into a yoga sanctuary. Embracing the gentle water flow, Maya practices yoga on her paddleboard, creating a unique blend of tranquility and physical activity.
Brainstorming
Ideation Sketches
Orthographic
